The Swedish Travel and Tourism Industry Federation (RTS) expands the business development program Kurbits towards rural companies by enhancing food and culinary experiences with support from the Swedish Board of Agriculture. Kurbits Food becomes a unique business development program developed together with five destinations for strengthening rural enterprises development and destinations’ competitiveness.
Kurbits Food develops along with Visit Värmland, Småland Tourism, Inspiration Gotland Visit Dalarna via Visit Södra Dalarna and Destination Småland. The forum also included Visit Sweden , LRF, Agricultural Society and menu – Expertise Foods .
Kurbits Food aims is to strengthen rural business competitiveness and contribute to the development of both new and existing products linked to food and food experiences. This also includes working with the destination to make them attractive for both Swedish and foreign visitors.
The pilot program for Kurbits Food will be implemented in each participating destination during the project. Each program involves 10 companies for 6-8 months.
– This is an initiative that we hope will support in all of Sweden where our rural entrepreneurs can contribute to international competitiveness and the development of gastronomic regions , says Jan Lundin, CEO of RTS.