Swedish Tourism Innovation Center launch Tourism and Peace Conference in partnership with the UNWTO

Putting theory into practice

Tourism has become a worldwide social and cultural phenomenon that engages people of all nations. Visiting a new place and meeting its people and culture define tourism’s role as an agent of peace. Never before have people travelled so widely, nor encountered such a wide variety of cultures. Peace is the cornerstone of travel and tourism and essential to social growth and development. In fact, tourism has been hailed the first “Global Peace Industry”.

Tourism has in other words great potential as an instrument for peace. But how can this be realized and how can this tool be developed further? The recently published International Handbook on Tourism and Peace increases our understanding of the relationship between the tourism sector and global peace-building efforts. The book is a part of the project Tourism and Peace – a joint initiative of the World Tourism Organization (UNWTO) and the Centre for Peace Research and Peace Education of the University of Klagenfurt in Austria. Tourism and Peace offers a range of perspectives from leading specialists from all over the world, providing invaluable insights on the vital role tourism plays in paving the way towards a more peaceful world and the way tourism can serve as an instrument for peace.

In an increasingly diverse and globalised world with over one billion tourists travelling the world every year, the message of peace through tourism is more important than ever before. The Swedish Tourism Innovation Center is the organization putting the theory of the international handbook on tourism and peace into practice. One important part of this project is to arrange a worldwide conference on this theme.

Tourism & Peace Conference in 2015

The conference Tourism & Peace presents and discusses interdisciplinary fields of tourism and peace, based on the International Handbook on Tourism and Peace. The purpose of the conference is to raise awareness among the public, private and civil sector on how tourism can contribute to peace in conflict and post-conflict areas and to create opportunities for further cooperation between peace-building institutions. Keynote speakers will be a combination of leading specialists, scientists, politicians and practitioners in the field. The conference will be a platform for fruitful discussions between different stakeholders on how to bring this research further, The Tourism & Peace Conference will summarize the conference in an action plan. Currently a number of dialogs are being held with potential citys around the world to host the first Tourism and Peace Conference in 2015.

The Tourism & Peace Conference will be a reoccurring international event.

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