Program / Global

Tourism and Peace

The project Tourism and Peace is an initiative by the World Tourism Organization (UNWTO) and the University Klagenfurt, Austria.

The following figure displays an overview of the project stages:


The objective of this project is to help the global tourism industry in better understanding its operating context in conflict-affected countries. Thus, the overall aim is to assist the tourism private and public sector in better understanding their option in conflict and post- conflict settings and hence reduce costs and risks, meanwhile supporting peace processes.

The goal of the project is to generate practical guidelines for the tourism private sector in source markets and destinations, in how to operate business in conflict settings while advancing peace and development. A second output is to generate research recommendations for the public sector on how to support the work of the tourism private sector in order to harness the positive contributions of business towards peace building. The projects final goal is to create an online community `Tourism, Conflict and Peace´, which can provide a platform for exchanging views on the applicability of the research results.

As part of the project, an international handbook on Tourism and Peace was launched in January 2014 by UNWTO and the Austrian Peace Center. The Handbook offers a comprehensive collection of perspectives on tourism and peace from leading international specialist with topics ranging from sustainable development and conflict resolution to eco-tourism and heritage preservation and includes several case studies. The editors of the book, Cordula Wohlmuther and Werner Wintersteiner argue that there are different approaches to the complex topic of “tourism and peace” and that the handbook provides a good overview on this. Read more about the handbook here

As a partner in the project, the Swedish Tourism Innovation Center’s main contribution is in the area of operational strategic communication, organizing summits, meetings, seminars and developing communication tools and training concepts for the private sector and policy makers. The Swedish Tourism Innovation Center also accounts for development of future partnership models and fundraising activities.

Read more about the project Tourism and Peace


Down to Earth for Tourism: UNWTO

“Down to Earth for Tourism” was launched at the Rio +20 United Nation conference on sustainable development. The project is a Swedish initiative being developed together with UNWTO and recognized internationally as a high-profile project with space as a catalyst for innovative solutions for sustainable tourism development.

Down to Earth for Tourism aims to develop tools and models for innovative solutions that can be used globally and help countries, regions and future tourist destinations, accommodation and tourist attractions towards sustainable development. Pilot projects have already been carried out in China and Scandinavia and are now taken another step towards new pilot project around the world.

Down to Earth for Tourism is an interdisciplinary program that involves different disciplines as tourism, space sector, industry and universities / academy across borders in innovation processes to identify sustainable solutions to future challenges for sustainable tourism development. The project is based on a methodology developed by the Swedish aerospace design company Umbilical Design, where technology and knowledge transfer from space to create new innovations and products.

Project Down to Earth for Tourism deleted from “The astronauts lifestyle”, that is, astronauts living conditions in space. By seeing how recycling thinking applied in space around the material, technology and limited resources such as water, this approach embraced sustainable tourism development. The methodology of the project, Down to Earth for Tourism is based on a creative innovation process where different disciplines meet and interact to produce new innovations and ideas with a focus on sustainability. Working in a collaborative process creates opportunities to address future challenges on climate change, population growth and environmental impact.

With space as a catalyst for innovation, the aim is for “Down to Earth for Tourism” to help achieve the Millennium Development Goal targets.