The program “Business Generating System” aims to contribute to tourism development in the Baltic Sea region. The program has received support from the Swedish Institute in an initialization phase and is based on establishing cooperation between organizations in the Baltic Sea region. The aim is increased cooperation and exchange of knowledge about tourism opportunities and challenges in the region. The long term goal is to create a common market and develop the entire Baltic Sea region into an attractive tourist destination.
The majority of all tourism related activities in the Baltic Sea region are small companies that need specific tools to further develop their businesses. The project “Business Generating System” is to bring together various stakeholders from different disciplines and countries to develop standardized tools, methods and models for tourism development in the region. Something that can create a more competitive market, attract investment and stimulate growth for the entire Baltic Sea region.