The Ultimate Experience: VINNOVA

The Innovation Agency Vinnova has under the announcement Challenge Driven Innovation granted the Swedish Tourism Innovation Center, an initialization program that aims to develop digital services to make available a total experience of nature and culture in Sweden. The project title is The Ultimate Experience – enabling accessibility to nature and culture in Sweden.

Vinnova’s citation reads:

“The availability of sustainable, competitive total experience of nature and culture in Sweden is a challenge and a goal for the whole of Sweden, and one untapped large potential growth engine. This powerful constellation as a concrete working out practical solutions, services and offerings, we expect will to have great potential to achieve collaborative program in challenge-driven innovation spirit.“